 | Column #11:
LG Voyager Arrives Just In Time for Black Friday (November 26,
2007) - Apple’s iPhone has everyone scrambling to compete, not just because of
a single high-end product at one carrier, but also because Apple has shifted
consumer attention away from just style and towards providing a differentiated
experience. |
| Column #10:
Is $99 The New $49 This Holiday Season? (October
29, 2007) - In addition to analytical research, Current Analysis has
reams of data tracking pricing, promotions and availability for every handset
in the U.S., and around this time each year, I write a report about holiday
pricing trends... |
| Column #9 (for CTIA Show Daily):
When is enough, enough? (October 23, 2007) - The title for
the fall CTIA show is “Wireless IT & Entertainment,” which seems like a
contradiction until you look at some smartphones today: Research In Motion
Ltd. has added 2-megapixel cameras and media players to its BlackBerry line,
Apple Inc... |
| Column #8:
The Apple MVNO (October 1, 2007) - In my last column I
discussed the challenges of MVNOs and how different handset strategies play
into the business model. But I left one MVNO out. As of last week it became
clear that Apple is also an MVNO, provided you stretch the definition of the
term a little—but only a little... |
| Column #7:
MVNO Handset Strategy September 4, 2007 |
| Column #6:
Open Access Does Not Mean Open Season for Device Vendors, August 6,
2007 |
| Column #5:
God Bless America, Land of the Free Phone, July 9, 2007 |
| Column #4:
iPhone Impact, June 11, 2007 |
| Column #3:
An analyst’s travelogue down New York’s Fifth Avenue was posted May
14, 2007. |
| Column #2:
The Importance of Functional Branding, April 16, 2007. The column was
based on a longer Advisory Report that was turned into a Spotlight (see
below). |
| Column #1
Targeting Device-centric Consumers, March 19, 2007, was published just
before CTIA (it also appeared in RCR's CTIA Show Daily on Day 2) and discusses how to
segment the market to target different types of users. Musicphones are the
highlighted example, though the segmentation works for several other categories.
(The "upcoming" musicphone I allude to in the article is Samsung's UpStage for
Sprint, which I was not allowed to discuss prior to its launch.) |
