Avi Greengart is the Research Director for Mobile Devices at Current Analysis. He is also the Editor of Home Theater View, a blog on home theater and digital entertainment. Avi's expertise lies in understanding consumer electronics marketing, consumer behavior, and technology adoption patterns: where new technologies meet the mass market. 

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2007 Last Minute Non-Obvious Holiday Gift Guide

My "Last Minute Mostly Non-Obvious Tech Holiday Gift Guide" for 2007 has been posted over at LiveDigitally.

Also, AT&T Tech Channel interviewed me and pulled excerpts out into four video segments: 12/10/07 - Power, 12/12/07 - Web browsing and music, 12/14/07 For the videophile, and 12/17/07 - For the road warrior. A mirror of the text can also be found here on Greengart.com, and the 2006 version is here.

Product Reviews

(More product reviews coming soon)

Sept 10, 2007 - Product Review: PLANon DocuPen RC800 Portable Scanner (part of the DocuPen Executive Pack)

RCR Wireless "Analyst Angle"

I have been asked to write a column every four weeks for RCR Wireless, which appear free on the site (the rest of RCR Wireless requires a subscription, but it is often a must-read for industry insiders).

bulletMy final RCR Wireless column will be posted January 7, 2008.
bulletColumn #11: LG Voyager Arrives Just In Time for Black Friday (November 26, 2007) - Apple’s iPhone has everyone scrambling to compete, not just because of a single high-end product at one carrier, but also because Apple has shifted consumer attention away from just style and towards providing a differentiated experience.
bulletColumn #10: Is $99 The New $49 This Holiday Season? (October 29, 2007) - In addition to analytical research, Current Analysis has reams of data tracking pricing, promotions and availability for every handset in the U.S., and around this time each year, I write a report about holiday pricing trends...
bulletColumn #9 (for CTIA Show Daily): When is enough, enough? (October 23, 2007) - The title for the fall CTIA show is “Wireless IT & Entertainment,” which seems like a contradiction until you look at some smartphones today: Research In Motion Ltd. has added 2-megapixel cameras and media players to its BlackBerry line, Apple Inc...
bulletColumn #8: The Apple MVNO (October 1, 2007) - In my last column I discussed the challenges of MVNOs and how different handset strategies play into the business model. But I left one MVNO out. As of last week it became clear that Apple is also an MVNO, provided you stretch the definition of the term a little—but only a little...
bulletColumn #7: MVNO Handset Strategy September 4, 2007
bulletColumn #6: Open Access Does Not Mean Open Season for Device Vendors, August 6, 2007
bulletColumn #5: God Bless America, Land of the Free Phone, July 9, 2007
bulletColumn #4: iPhone Impact, June 11, 2007
bulletColumn #3: An analyst’s travelogue down New York’s Fifth Avenue was posted May 14, 2007.
bulletColumn #2: The Importance of Functional Branding, April 16, 2007. The column was based on a longer Advisory Report that was turned into a Spotlight (see below).
bulletColumn #1 Targeting Device-centric Consumers, March 19, 2007, was published just before CTIA (it also appeared in RCR's CTIA Show Daily on Day 2) and discusses how to segment the market to target different types of users. Musicphones are the highlighted example, though the segmentation works for several other categories. (The "upcoming" musicphone I allude to in the article is Samsung's UpStage for Sprint, which I was not allowed to discuss prior to its launch.)

Current Analysis Spotlights

Most of my reports on mobile devices are for Current Analysis clients only; however, Current Analysis Spotlights are free for all. I have added a Spotlights page to Greengart.com with excerpts and links to all my Spotlight reports. Here are the opening sections of my most recent pair (click on the title to access the complete report):

The Importance of Functional Branding, April 16, 2007 (Note: a shorter version of this report also appeared as my RCR Wireless Analyst Angle column)

I’m a mobile devices analyst, and I test literally hundreds of gadgets a year. I change phones at least weekly and sometimes more frequently than that (playing with toys is a tough way to make a living, but someone has to do it). However, convincing my wife to “upgrade” is a lesson in how much of the real world works. [click title to read full report]

iPhone First Impressions, January 9, 2007

I left CES early – very, very early – this morning to head up to San Francisco and attend Steve Jobs’ keynote at MacWorld. I was also able to ask Apple questions afterwards and all-too-briefly use an iPhone myself, an experience that greatly colors my analysis. Here are some first impressions. A full report will follow... [click title to read full report]

My Spotlight Column page is here.
Home Theater View is here.
AskAvi Columns (2001 - 2004) are archived here.
My
Non-Obvious Last Minute 2006 Holiday Gift Guide is over at LiveDigitally.com. A 2007 version should be up shortly.

Current Analysis Spotlights are copyright Current Analysis, Inc. and are reprinted with permission. All submissions to Greengart.com become the property of Greengart.com. For AskAvi submissions, Greengart.com retains all copyrights to both the questions and answers - don't send us anything you intend to copyright or patent. Not all submissions will be answered.

 

© 2002-2006 Avi Greengart