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2007 Last Minute Non-Obvious Holiday Gift Guide
My "Last
Minute Mostly Non-Obvious Tech Holiday Gift Guide" for 2007 has been posted
over at LiveDigitally.
Also, AT&T Tech Channel interviewed me and pulled excerpts out into four
video segments: 12/10/07 -
Power, 12/12/07 -
Web browsing and music, 12/14/07
For the videophile, and 12/17/07 -
For the road warrior. A mirror of the text can also be found
here on Greengart.com, and the
2006 version is here.
Product Reviews
(More product reviews coming soon)
Sept 10, 2007 - Product Review:
PLANon DocuPen RC800 Portable Scanner (part of the DocuPen Executive Pack)
RCR Wireless "Analyst Angle"
I have been asked to write a column every four weeks for RCR Wireless, which appear
free on the site (the rest of RCR Wireless requires a subscription, but it is
often a must-read for industry insiders).
 | My final RCR Wireless column will be posted January 7, 2008. |
| Column #11:
LG Voyager Arrives Just In Time for Black Friday (November 26,
2007) - Apple’s iPhone has everyone scrambling to compete, not just because of
a single high-end product at one carrier, but also because Apple has shifted
consumer attention away from just style and towards providing a differentiated
experience. |
| Column #10:
Is $99 The New $49 This Holiday Season? (October
29, 2007) - In addition to analytical research, Current Analysis has
reams of data tracking pricing, promotions and availability for every handset
in the U.S., and around this time each year, I write a report about holiday
pricing trends... |
| Column #9 (for CTIA Show Daily):
When is enough, enough? (October 23, 2007) - The title for
the fall CTIA show is “Wireless IT & Entertainment,” which seems like a
contradiction until you look at some smartphones today: Research In Motion
Ltd. has added 2-megapixel cameras and media players to its BlackBerry line,
Apple Inc... |
| Column #8:
The Apple MVNO (October 1, 2007) - In my last column I
discussed the challenges of MVNOs and how different handset strategies play
into the business model. But I left one MVNO out. As of last week it became
clear that Apple is also an MVNO, provided you stretch the definition of the
term a little—but only a little... |
| Column #7:
MVNO Handset Strategy September 4, 2007 |
| Column #6:
Open Access Does Not Mean Open Season for Device Vendors, August 6,
2007 |
| Column #5:
God Bless America, Land of the Free Phone, July 9, 2007 |
| Column #4:
iPhone Impact, June 11, 2007 |
| Column #3:
An analyst’s travelogue down New York’s Fifth Avenue was posted May
14, 2007. |
| Column #2:
The Importance of Functional Branding, April 16, 2007. The column was
based on a longer Advisory Report that was turned into a Spotlight (see
below). |
| Column #1
Targeting Device-centric Consumers, March 19, 2007, was published just
before CTIA (it also appeared in RCR's CTIA Show Daily on Day 2) and discusses how to
segment the market to target different types of users. Musicphones are the
highlighted example, though the segmentation works for several other categories.
(The "upcoming" musicphone I allude to in the article is Samsung's UpStage for
Sprint, which I was not allowed to discuss prior to its launch.) |
Current Analysis Spotlights
Most of my reports on mobile devices are for Current Analysis clients only;
however, Current Analysis Spotlights are free for all. I have added a
Spotlights page to Greengart.com with excerpts and
links to all my Spotlight reports. Here are the opening sections of my most recent
pair (click on the title to access the complete report):
The
Importance of Functional Branding, April 16,
2007 (Note: a shorter version of this report also appeared as my RCR Wireless
Analyst Angle column)
I’m a mobile
devices analyst, and I test literally hundreds of gadgets a year. I change
phones at least weekly and sometimes more frequently than that (playing with
toys is a tough way to make a living, but someone has to do it). However,
convincing my wife to “upgrade” is a lesson in how much of the real world
works. [click title to read
full report]
I left CES early – very, very
early – this morning to head up to San Francisco and attend Steve Jobs’ keynote
at MacWorld. I was also able to ask Apple questions afterwards and
all-too-briefly use an iPhone myself, an experience that greatly colors my
analysis. Here are some first impressions. A full report will follow... [click
title to read full report]
My Spotlight Column page is here.
Home Theater View is here.
AskAvi Columns (2001 - 2004) are archived here.
My
Non-Obvious Last Minute 2006 Holiday Gift Guide is over at LiveDigitally.com.
A 2007 version should be up shortly.
Current Analysis
Spotlights are copyright Current Analysis, Inc. and are reprinted with
permission. All submissions to Greengart.com become the property of Greengart.com.
For AskAvi submissions, Greengart.com retains all copyrights to both the questions and answers
- don't send
us anything you intend to copyright or patent. Not all submissions will be
answered.
© 2002-2006 Avi Greengart
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